In today’s digital world, having a website not only showcases you as a serious brand, it also enhances your chances of success. With everyone having a website, it is not enough to have any. You must ensure that the website is effective and functional for everyone who comes across it. This gives you a competitive edge in your industry. So, how do you ensure you are designing the ideal business site? Here are a few tips for this!

1. Use a Professional Website Builder

The advancements in the internet and systems have made everything way easier today. Unlike the traditional days when you had to go to school to learn coding and website development, you do not have to have any knowledge to create a website today. With a professional website builder such as IONOS, you can easily use drag-and-drop tools and templates for your business website.

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The IONOS website builder has AI assistance to transform your idea into a website within record time. You can also create captivating text and images in seconds depending on your niche. For as little as $1 per month, you also get a domain, SSL, and professional email included in your package. Head on to IONOS and choose your desired plan.

2. Ensure Mobile Responsiveness

According to research, more than 90% of internet users access via mobile devices. This includes tablets and smartphones. With people spending more than 5 hours every day on their mobile devices, you must strive to offer a positive user experience for everyone.

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Ensure that the customers can easily navigate via a mobile device and assure them of fast loading speeds. It shows that you respect their need for speed. If you have any glitches or your site takes too long, you may lose more than 70% of your audience.

To enhance the loading time, consider optimizing the videos and images for quicker downloads. You can achieve all this by using a website host capable of handling your bandwidth demands.

3. Make Your Website Easy to Find and Navigate

There is nothing as disappointing as trying to access a business website only to find it cluttered and difficult to navigate. Start by limiting your top-level navigation menu to at most five tabs. They should all be clearly labelled with any related pages organized beneath them. Ensure that users have a clear way to get back to the homepage regardless of the page or segment they land on.

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4. Do Not Skimp on the Calls to Action

Lastly, every web page should prompt the users to do something. If you do not ask them to do something, nothing will happen. For this reason, you need to give your clients the right calls to action prompts. For an e-commerce website, it may be to buy a product, call for a consultation, or add items to a cart and check out.

On the other hand, if the website is an informational blog, consider requesting them to sign up for newsletters or support your blog. Whatever it is, aim to evoke a sense of urgency while maintaining professionalism.

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Conclusion

As you can see, there is a lot involved in creating a successful website. It all starts with finding the right builder. If you are creating an e-commerce store website, you will be best suited to an e-commerce website builder. When designing the page, ensure it is responsive for all users, especially mobile users. This is because they make up the largest percentage of internet users. Don’t forget to use the right calls to action to prompt an action from the customers.

 

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